Compare two possible blurbs on books of poetry: one says: “This book is a typical example of the excellent poetry of contemporary Spain.” The other says, “X is an exceptional figure in the desolate landscape of modern Spain.” Which is more rhetorically effective? Why?
Well, just one of them states a reason to buy the book in hand rather than another. Not sure if that's what you're thinking of, though.
ReplyDeleteRight. I was getting to the idea that exceptionality makes things more attractive. That particular rhetoric.What if every book has the blurb of exceptionality. Then they become mutually contradictory.
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