It turns out I forgot the "affective turn," as Olga reminds me, and the "performative turn" and "semantic turn" (in design) as well. Some of these turns might turn out to be less paradigm-shifting than others. What interests me is the snowclone feature of them, how they proliferate through that particular syntactic construction. It is extraordinarily
productive. Perhaps the only phrase more productive in academic life over the last few decades is "queering the x."
Yes, queering the x is a definite winner. But I think it's going out of fashion because there's a feeling of tiredness. Let's prepare for a new big one.
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