As a consumer of television and movies, I think good writing is rarer than good acting, music, and cinematography. That is to say, even a bad movie can have a decent musical score, one that functions ok. It can have professionally competent camera work, etc..., and thousands of actors competing for those parts. But the writing is what makes the difference. Strong plotting and good dialogue.
It’s like with pop songs: everything about Adele’s songs is top quality (melodies, harmonies, arrangements, instrumentation, playing, and singing) except the lyrics, which are incoherent.
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