Here is why most of your publications should be substantial articles rather than bird droppings. Imagine a tenure / promotion reviewer given a to to on google drive with 18 or 19 items. You don't want 12 of those to be prefaces to someone else's book, book reviews, or less substantial talks / articles fewer than 5,000 words. The tenure promotion reader dutifully clicking on all those docs in google docs is looking for material of substance, but now he is crossing things off the list in a frustrated mood.
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