Outrage

Another thing that doesn't work is outrage.  Of course it works in the short term, but it then subsides again.  Trying to generate outrage out of truly outrageous things does not even work, but outrage over lesser evils is even worse. It could trend on Facebook that some newsperson said a bad word by accident. We can be angry and share a sense of solidarity over our disapproval. But is that going to be effective?