I have a book review to do. The person does not cite me (when he might have???). Although the book will get a good review from me, it will be with less relish. I don't think that he had to cite me, but he might have. I think, egotistically of course, that the kind of ideas that I develop, and that he might have cited, would have benefitted his approach and made his book smarter. It is a smart book in its own right, though, so I have to be fair. Ah well...
(Do you think a book on translations of modernism between US and Spain would cite me, or not?)
I also have a tenure case to do. The person does cite me favorably, and I am favorably inclined to his work. He not only cites me, but makes me sound smart in the process, giving enough of my own words to make me sound that way, and using my point to make another good point of his own. And he does it more than once. This is not the perfunctory, cover-your-bases citation that we perform so often, the citation that only shows that you are aware of the work, that people will expect you to cite it so you do.
What is even more gratifying, is that he cites something that I forgot I had written (not the book but the particular analysis of a poem).
Why should I even need these ego boosting events? Normally, we work long hours writing a book, or several books, and we only hear sporadically about whether anyone likes or appreciates them, or knows why they are good. The institution treats scholarship as items on the cv to be counted. Your colleagues know that you have published, but they work in different fields.
My personal non-academic friends don't read my scholarship. I had an interesting conversation once with some acquaintances, people I see often, in which we were talking about how much we read. At some point, I had to say: do you know what my profession is?
So yes, as far the adulation and ego boosting: bring it on!