Compare two possible blurbs on books of poetry: one says: “This book is a typical example of the excellent poetry of contemporary Spain.” The other says, “X is an exceptional figure in the desolate landscape of modern Spain.” Which is more rhetorically effective? Why?
2 comments:
Well, just one of them states a reason to buy the book in hand rather than another. Not sure if that's what you're thinking of, though.
Right. I was getting to the idea that exceptionality makes things more attractive. That particular rhetoric.What if every book has the blurb of exceptionality. Then they become mutually contradictory.
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