We have had a rebranding. The acronym is IRISE and each letter represents a value: integrity, respect, innovation, stewardship, excellence. It's hard not to see this language as being kind of empty. The words are great ones to which we should aspire, but making a list doesn't help the administration negotiate better with our faculty union. It doesn't raise our salaries or our morale. Of course, each word has its own bullet points. For example, under excellence we find this inspiring but somehow uninspiring language that might have been generated by AI:
- "We are all leaders who engage in, advocate for, and support learning and the advancement of knowledge, skills, and society."
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