A woman makes her living peddling a certain vision of creativity in popular books, a certain ideal image of being an artist, with a lot of new age-style crap and motivational/inspirational hokum. You know what I'm talking about.
She herself is not creative, of course. Her poetry is not good, and her other books are recycled versions of one popular bestseller she wrote many years ago. She never seems to have new ideas, or to change her mind about anything. If she writes a book, she will make more money by creating a workbook that goes with it, or an appointment calendar, or audio supplement.
It is not wonder that the leading scholar of poetry devotes a book to the "uncreative." Advertisers, educators, and hucksters have buried creativity under a thick layers of muck, making it virtually unrecognizable to any genuine artist any more. Who would aspire to creativity when it has become an "any map will do" device for lazy business & educational consultants? It always ends up being a method to increase economic efficiency, somehow.