The X of Y.
Such as:
The Poetics of Space.
The Tao of Intersexuality.
Then Zen of Bookmaking.
[Where the first part of the title is vague all-purpose noun (in this context at least) and the second part is the actual subject matter.]
X-ing the Y: [subtitle which is the real title of the book]
Like: Greasing the Pig: Alimentary Discourses in Seventeenth Century France. [made up example]
What are some other formulas like this?
The Ludlum Factor. The first word title is a surname, the second word is an abstract noun. (Made famous by the titles of Robert Ludlum's books.).
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