You almost never need quotation marks, "scare quotes," around a term. When I am editing my own work I almost always take them out. They imply a distance from one's own language and are visually distracting. Like many other things, this is an aesthetic preference.
I sometimes like to italicize words to give them some emphasis, but that too is to be avoided as much as possible. If the emphasis is not apparent from the sentence itself, change the sentence, or simply trust the reader.
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